For personal trainers and studios — built in Israel

The operating system for your fitness business.

Booking, billing, programming, community — and Spotter, the AI that runs the dashboard for you. One Hebrew-native platform. No four-tool stack.

Join the waitlist See Pricing
Built AI-native

AI-native. From day one.

Most software makes you click through screens, hunt for the right feature, and bend your workflow to predefined 'quick actions' that almost fit. Just say what you want, how you want it — and it's done.

Spotter — your AI inside the dashboard

Shipping

One sentence. A workout's built. A class is scheduled. A message goes out. Spotter is your AI assistant inside FitKit — built in, not bolted on.

You
Workout structured with sections, reps, and weights — saved to your library.
You
Five members haven't booked in 14 days. Want me to draft check-in messages?
You
Class session created as a draft. Publish when ready.
You
3 unread comments from members. Here's the latest from each.
01
Hit ⌘J anywhere
From any page in the dashboard. Spotter opens with the page in mind.
02
Type what you'd say to an assistant
Hebrew, English, broken sentences. Spotter figures it out.
03
Spotter does it
Destructive moves ask once before they fire. You can undo for 15 seconds.
Coming next
WhatsApp Bot for members
Members text the gym — book a class, get reminders, ask questions, log results. No app to install.
Soon
Member-side Coach
Each athlete gets their own assistant — "show me my next workout", "log Fran 4:32", "how am I trending?". The Spotter, for them.
Soon
Open MCP API
Plug FitKit into Claude, ChatGPT, or your own agent. Bring your model, talk to your gym data — owners stay in control.
Soon

We're not slapping AI on top. We're building a fitness platform that's AI from the foundation up — for staff, for members, and for anyone who wants to plug their own model in.

Programming, not posting.

Every workout has shape — rounds, AMRAP, EMOM, rep schemes — and prescriptions on every movement: sets, reps, load, RPE. Members log results. PRs detect automatically. Your library compounds over time. Plus scheduling and capacity for groups, 1:1, and online.

Friday — 3 Rounds For Time
Section shape: rounds Scoring: time
1
Run
200m
2
HSPU
5 reps
3
KB Swing
10 reps
4
Air Squat
15 reps
Why this matters
1
Real workout shapes
AMRAP, EMOM, For Time, rep schemes, rounds, intervals — pick the shape, the section header writes itself.
2
Prescription on every movement
Sets, reps, load (kg, % 1RM, RPE), rest, tempo. Structured data, not pasted text.
3
Snapshots per athlete
Edit the library tomorrow — yesterday's history doesn't drift. Every assigned workout is a frozen copy.
4
Library that compounds
Reuse Fran six months later — same exercises, same prescription, same data. No re-typing.

Scheduling, Booking & Memberships

Weekly calendar, recurring classes, real-time booking with capacity limits and waitlists. Subscriptions, class packs, and drop-in — all managed in one place. Cancellation policies, walk-ins, GPS and QR check-in. For groups, personal training, and online.

PRs, Progress & Leaderboards

Members log results — the system detects personal records automatically. Progress charts, full workout history, and leaderboards that create real competition and motivation.

Clients — minisite, leads, and community

Branded online presence, a lead pipeline that doesn't leak, 1:1 messaging, and a community that keeps members close. No client falls through the cracks.

Minisite, Registration & Lead Management

Branded page at yourname.fitkit.fit or your own domain. New clients see you, sign up, and book — no app download. Leads enter the system, move through a clear pipeline, and convert to paying clients.

Community & Personal Messaging

Activity feed with workout results, personal records, and milestones. Direct messaging between coaches and members — mentorship, motivation, and personal follow-up. Reactions, shout-outs, streak celebrations — when members feel part of something, they stay.

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Your money. Your provider. Zero commissions.

FitKit doesn't touch your money flow. Bring your own Israeli payment provider — we run the e2e billing, invoicing, and debt workflows around it. No per-member fees, no hidden commissions, no annual contracts.

Israeli Billing & Tax Invoicing

iCredit (Rivhit), Cardcom, Morning — your provider, our automation. Recurring charges, class packs, drop-in, and debt management. Tax invoices are generated and sent automatically. Money goes straight to you.

Tasks That Don't Fall Through

Failed payment? Expired membership? Missing member? The system detects, creates a task, and assigns it to the right coach — automatically. Debt tracking, renewal follow-ups, absence alerts — nothing slips through the cracks.

Reports That Tell The Truth

Revenue, retention, attendance, fill rates, churn, and forecasts — one dashboard showing exactly where the business stands. Export to CSV. Decisions based on data, not gut feelings.

Supported today
Plug your provider, we handle the rest — automated charges, tax invoices, debt tracking.
iCredit (Rivhit) Cardcom Morning + more soon

The gaps no other tool closes.

The average personal trainer runs a programming app, a Wix site, an invoicing tool, and WhatsApp groups. Four disconnected tools — with gaps none of them close.

Your tools today
  • Programming app Trainerize / TrueCoach / TrainHeroic
  • Website / minisite Wix / Elementor / WordPress
  • Invoicing + billing GreenInvoice + external processor
  • WhatsApp + reminders Manual or via Zapier

· Programming disconnected from schedule and billing

· No built-in community or minisite

· WhatsApp only via Zapier — not native

FitKit FitKit
  • Scheduling, booking & memberships
  • Billing + tax invoicing
  • Built-in workout programming
  • Community & engagement
  • Minisite & lead management
  • Reports & analytics
  • Spotter — AI assistant built in
One system. One price. Zero per-member fees. Zero hidden commissions.
Save up to 70%

Based on common tools used by coaches and fitness businesses, 2026.

Simple pricing. No per-member fees. No fine print.

Start free — upgrade when you grow. For personal trainers, online coaches, studios, and gyms.

Early adopter pricing — locked in for you

Lite

Free

For personal trainers and small businesses getting started.

Reserve Lite — free forever
  • Up to 30 active members
  • 2 coach accounts
  • Scheduling & booking
  • Basic workout posting
  • Membership plans & payments
  • Task management
  • Email notifications
  • CSV import
  • Spotter AI — light daily use
Most Popular

Pro

₪249 /month

The full platform for growing fitness businesses.

Join Waitlist
  • Up to 150 active members
  • 10 coach accounts
  • Workout builder & full programming
  • Automated billing & invoicing
  • Community feed & 1:1 messaging
  • Minisite + custom domain
  • Lead management & Arbox migration
  • Analytics dashboard
  • Result tracking, PRs & leaderboards Coming soon
  • Email automations Coming soon
  • Spotter AI — full daily workload
  • Sell digital courses

Elite

₪499 /month

For growing chains and power users who want it all.

Join Waitlist
  • Everything in Pro
  • Unlimited members & coaches
  • Unlimited locations
  • Priority support & onboarding
  • Advanced analytics & forecasting Coming soon
  • Custom reports Coming soon
  • Spotter AI — unlimited

Our Story

We built what we couldn't find.

I train, coach, and run a gym — and I've been through every variation. Online PT, box training, studios. Every place has a different app, a different management tool, a different platform to learn from scratch. Payment providers that don't work in Israel, add-ons that don't fit small businesses, annual contracts on per-member fees. We built what we were looking for and couldn't find.

FitKit is the operating system for your fitness business. Managing the business, the clients, and the training — all in one platform. Owners see the full picture. Coaches work from one place. Members get one experience.

Built from scratch for the Israeli market — full Hebrew, RTL, local payment providers, and regulatory compliance. No translations. No workarounds. No compromises.

“We stopped stacking tools — and started running a business.”
Our Principles Every feature saves admin time or improves member experience. No bloat. Israeli billing and compliance — native from day one. Not external plugins. Technology that works. No crashes, no recurring bugs, no breakage after updates.
Live in under 10 minutes
~10 min
  1. Step 01
    Import & Set Up
  2. Step 02
    Build Programs & Schedule
  3. Step 03
    Go Live

— The FitKit Team

Early Access

Ready to switch to one system?

The Lite plan is already free — up to 30 members, no credit card, no time limit. Want the full platform? Join the waitlist and we'll lock your launch pricing forever.

Why join now

Free data import from Arbox, Trainerize, CSV, or any system — we handle the entire migration.
Launch pricing locked forever. No price increases. No surprises.
Direct line to the founder. Shape what gets built next.

Waitlist members get priority onboarding, free data migration, and direct access to the product team.