For personal trainers, coaches, and studios

Run your entire fitness business from one screen.

Fill your schedule, get paid on time, deliver the training, and keep members coming back, while Spotter handles the admin. One platform instead of the four apps you juggle today.

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On autopilot

You coach. It runs the rest.

A regular Tuesday with FitKit: you are on the floor, and the admin does itself.

Booking, billing, leads, debt, PRs, retention. Handled.

Today · The business side
  1. The 06:00 class filled itself. The waitlist moved Noa in. 06:42
  2. 12 memberships renewed. Invoices already in inboxes. 08:15
  3. New lead from the minisite popup. Filed in the pipeline, source attached. 10:08
  4. Tomer joined and signed the health declaration. Filed automatically. 11:35
  5. Failed payment caught. Retry scheduled, task opened. 13:30
  6. Maya has not booked in 14 days. Flagged for follow-up. 21:10
The training side
  1. One sentence to Spotter. Friday push day: built and saved. 07:30
  2. A 4-week strength block, straight from your templates, assigned to 23 athletes. 09:40
  3. You dialed Omer's load down 10%. Only his session updated. 12:10
  4. Dana commented on today's workout: "knee felt great". 16:40
  5. Daniel logged a 140 kg deadlift. New PR, fist-bump sent. 17:55
  6. Tomorrow's programming is live for everyone. 20:15

Five jobs. One system.

Dig into each part of the platform.

Spotter - your AI inside the dashboard

Build workouts, schedule classes, and catch at-risk members - by typing one sentence.

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Training - from schedule to PRs

Schedule, program, assign, and track - the whole coaching loop in one flow.

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Business - billing, invoicing, and reports

Charges, tax invoices, debt, and reports that run themselves - commission-free.

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Clients - minisite, leads, and community

A minisite that sells, a CRM that knows where every lead came from, and a community that retains.

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Switch to FitKit

Replace four disconnected tools with one. We migrate your data, free - you're live in days.

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Simple pricing. No per-member fees. No fine print.

Start free - upgrade when you grow. For personal trainers, online coaches, studios, and gyms.

Early adopter pricing - locked in for you

Lite

Free

For personal trainers and small businesses getting started.

Reserve Lite - free forever
  • Up to 30 active members
  • 2 coach accounts
  • Scheduling & booking
  • Basic workout posting
  • Membership plans & payments
  • Task management
  • Email notifications
  • Excel import
  • Spotter AI - light daily use
Most Popular

Pro

₪249 /month

The full platform for growing fitness businesses.

Lock my launch price
  • Up to 150 active members
  • 10 coach accounts
  • Workout builder & full programming
  • Automated billing & invoicing
  • 1:1 direct messaging
  • Minisite + custom domain
  • Lead management & Arbox migration
  • Analytics dashboard
  • Result tracking, PRs & leaderboards Coming soon
  • Email automations Coming soon
  • Spotter AI - full daily workload
  • Sell digital courses

Elite

₪499 /month

For growing chains and power users who want it all.

Lock my launch price
  • Everything in Pro
  • Unlimited members & coaches
  • Unlimited locations
  • Priority support & onboarding
  • Advanced analytics & forecasting Coming soon
  • Custom reports Coming soon
  • Spotter AI - unlimited

Our Story

We built what we couldn't find.

I train, coach, and run a gym, and I've been through every variation. Online PT, box training, studios. Every place has a different app, a different management tool, a different platform to learn from scratch. Payment providers that don't fit, add-ons built for someone else, annual contracts on per-member fees. We built what we were looking for and couldn't find.

FitKit is the operating system for your fitness business. Managing the business, the clients, and the training - all in one platform. Owners see the full picture. Coaches work from one place. Members get one experience.

Built from scratch with native payments, tax invoicing, and regulatory compliance baked in. No bolted-on plugins. No workarounds. No compromises.

“We stopped stacking tools, and started running a business.”
Our Principles Every feature saves admin time or improves member experience. No bloat. Billing and compliance - native from day one. Not external plugins. Technology that works. No crashes, no recurring bugs, no breakage after updates.

- The FitKit Team

Early Access

Ready to switch to one system?

The Lite plan is already free - up to 30 members, no credit card, no time limit. Want the full platform? Join the waitlist and we'll lock your launch pricing forever.

Why join now

Free data import from Arbox, an Excel file, or any system - we handle the entire migration.
Launch pricing locked forever. No price increases. No surprises.
Direct line to the founder. Shape what gets built next.

Waitlist members get priority onboarding, free data migration, and direct access to the product team.